Terms

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Terms & Conditions

These Terms & Conditions (“Terms”) govern your use of the website and services provided by APTRIK LTD(“APTRIK”, “we”, “us”, or “our”).

By accessing our website or engaging our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

1. Company information

APTRIK LTD

Company Number: 16853111

Registered office:

2nd Floor College House

17 King Edwards Road

Ruislip, London

United Kingdom, HA4 7AE

Email: hello@aptrik.com

2. Use of the website

  • You agree to use this website only for lawful purposes and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment.
  • You must not attempt to gain unauthorised access to the website, servers, or any related systems.
  • Content on this site is provided for general information only and does not constitute formal advice.

We may suspend or withdraw the website or any part of it without notice.

3. Our services

APTRIK provides performance marketing and related services, which may include (but are not limited to):

  • Google Ads and Meta (Facebook & Instagram) Ads management
  • Performance marketing strategy and consulting
  • eCommerce and funnel setup
  • Analytics, tracking and reporting

Specific services, deliverables, timelines and fees will be defined in a proposal, statement of work, or service agreement (collectively, “Service Agreement”).

If there is any conflict between these Terms and a signed Service Agreement, the Service Agreement will prevail.

4. Proposals, fees & payment

  • All proposals or quotes are valid for the period stated in them, or if none is stated, for 30 days from the date of issue.
  • Project fees, retainers or ad management fees will be set out in writing before work begins.
  • Unless otherwise agreed, invoices are payable within [e.g. 14 or 30] days of the invoice date.
  • We reserve the right to suspend or stop work if payments are overdue.
  • Ad spend paid to Google, Meta or other platforms is separate from our service fees and is your responsibility unless otherwise agreed.

Late payments may incur interest and/or recovery costs as permitted by applicable law.

5. Client responsibilities

To enable us to deliver our services effectively, you agree to:

  • Provide accurate and complete information about your business, offers, and goals
  • Grant necessary access to ad accounts, analytics, websites, and relevant tools
  • Obtain any required permissions or licences for content, logos, trademarks and media you supply
  • Review and approve work in a timely manner
  • Comply with applicable laws and platform policies (e.g. Google Ads, Meta Ads policies)

You remain responsible for your own compliance with all laws, regulations and industry rules applicable to your products and services.

6. Intellectual property

Unless otherwise agreed in writing:

  • All pre-existing intellectual property owned by either party remains the property of that party.
  • Upon full payment of all fees due, you are granted a non-exclusive, non-transferable licence to use the deliverables we create for you (such as ad copy, creative concepts and reports) for your internal business purposes.
  • We may reuse non-sensitive learnings, methods and frameworks developed during our work with you for other clients, provided no confidential information is disclosed.

You must not resell, redistribute or commercially exploit any of our materials, templates or proprietary methods without our written consent.

7. Confidentiality

Both parties agree to keep confidential any non-public information received from the other party in the course of working together, and to use such information only for the purposes of delivering or receiving the services.

This obligation does not apply to information that:

  • is or becomes public through no fault of the receiving party;
  • was already lawfully known to the receiving party; or
  • must be disclosed by law, court order or regulatory requirement.

8. Data protection & privacy

We process personal data in accordance with applicable data protection laws and our Privacy Policy.

By using our website or services, you acknowledge that you have read and understood our Privacy Policy and agree to how we handle personal data.

9. Disclaimers

  • While we work to optimise performance, no specific results, rankings, leads, revenue or return on ad spend can be guaranteed.
  • Performance marketing by its nature involves variables outside our control (including platform algorithms, competition, market conditions and user behaviour).
  • All information on our website is provided “as is” and for general information only. We make no warranties, express or implied, as to its accuracy, completeness or suitability.

You are responsible for evaluating whether our services and any recommendations are appropriate for your business.

10. Limitation of liability

To the fullest extent permitted by law:

  • We shall not be liable for any indirect, incidental, special or consequential loss, including loss of profits, revenue, data, goodwill or business opportunities, arising out of or in connection with our website or services.
  • Our total aggregate liability for any claim arising out of or in connection with our services or these Terms shall not exceed the total fees paid by you to APTRIK for the services giving rise to the claim in the 12 months preceding the event.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under applicable law.

11. Third-party services

Our work may involve the use of third-party platforms and tools (such as Google, Meta, analytics or email service providers).

  • We are not responsible for the availability, performance, terms or policies of these third parties.
  • You agree to comply with all applicable third-party terms and conditions.
  • Any suspension, account ban or penalty imposed by a third party is outside our control and we are not liable for resulting losses.

12. Term and termination

The duration of our engagement will be defined in the relevant Service Agreement.

Either party may terminate a Service Agreement:

  • by giving the notice period stated in the Service Agreement; or
  • immediately, if the other party commits a material breach and fails to remedy it within a reasonable time after written notice.

On termination:

  • You remain responsible for paying all fees for work performed up to the termination date.
  • Any ongoing campaigns, access rights and shared assets may be paused or withdrawn.
  • Rights and obligations that are intended to survive termination (such as confidentiality, payment obligations, IP licences already granted, and limitations of liability) will continue to apply.

13. Changes to these Terms

We may update these Terms from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Your continued use of our website or services after changes are posted constitutes your acceptance of the revised Terms.

14. Governing law & jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim.

15. Contact us

If you have any questions about these Terms & Conditions, please contact:

APTRIK LTD

Email: hello@aptrik.com

Registered office:

2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE