Privacy Policy

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Privacy Policy

This Privacy Policy explains how APTRIK LTD (“APTRIK”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website, contact us, or use our services.

By using our website or working with us, you agree to the practices described in this policy.

1. Who we are

APTRIK LTD

Company Number: 16853111

Registered office:

2nd Floor College House

17 King Edwards Road

Ruislip, London

United Kingdom, HA4 7AE

Contact email: hello@aptrik.com

For the purposes of the UK General Data Protection Regulation (“UK GDPR”), APTRIK LTD is the data controller of your personal data.

2. Information we collect

We may collect and process the following types of information:

Information you provide directly

  • Name, email address, phone number and job title
  • Company name and business details
  • Any information you provide via contact forms, discovery calls, proposals or emails
  • Billing details and address (for invoicing and contracts)

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address and approximate location
  • Browser type, device information and operating system
  • Pages viewed, time spent on pages, referring/exit pages
  • Cookies and similar tracking technologies (see “Cookies” section)

Information from third parties

We may receive information from:

  • Advertising platforms (e.g. Google, Meta)
  • Analytics tools
  • Referral partners or publicly available business sources (e.g. LinkedIn, company websites)

3. How we use your information

We use your personal data to:

  • Respond to enquiries and communicate with you
  • Provide and manage our performance marketing services
  • Prepare proposals, statements of work and contracts
  • Manage billing, payments and client accounts
  • Improve our website, services and user experience
  • Run advertising and remarketing campaigns
  • Send you updates, insights or marketing communications (you can opt out at any time)
  • Comply with legal and regulatory obligations

4. Legal basis for processing

We process your personal data under one or more of the following legal bases:

  • Contract – where processing is necessary to enter into or perform a contract with you or your organisation.
  • Legitimate interests – to operate and improve our business, communicate with prospects and clients, and prevent misuse of our services.
  • Consent – where you have given us clear consent (e.g. subscribing to a newsletter). You can withdraw consent at any time.
  • Legal obligation – to comply with legal, tax or regulatory requirements.

5. Cookies and tracking technologies

Our website may use cookies and similar technologies to:

  • Ensure the site functions correctly
  • Analyse how visitors use our site
  • Measure and improve the performance of our marketing
  • Run remarketing or retargeting campaigns

You can control cookies via your browser settings and, where provided, cookie consent tools on our website. Disabling certain cookies may affect site functionality.

6. How we share your information

We do not sell your personal data.

We may share your information with:

  • Trusted service providers who assist us with hosting, email, analytics, CRM, project management, accounting, and advertising
  • Professional advisers (e.g. lawyers, accountants) where necessary
  • Authorities, regulators or law enforcement when required by law

All service providers only process your data on our instructions and are required to keep it secure.

7. International transfers

Some of our tools or service providers may be located outside the UK/EEA. Where personal data is transferred internationally, we take appropriate steps to ensure an adequate level of protection, such as using standard contractual clauses or providers that offer equivalent safeguards.

8. Data retention

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including:

  • While we have an ongoing business relationship with you
  • For a reasonable period after enquiries or proposals, to follow up or defend legal claims
  • For as long as required by law for tax, accounting or regulatory reasons

When data is no longer needed, we will delete or anonymise it.

9. Your rights

Under UK data protection laws, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data in certain circumstances
  • Object to or restrict processing in certain circumstances
  • Withdraw consent where processing is based on consent
  • Data portability, where applicable

To exercise any of these rights, please contact us at hello@aptrik.com. We may need to verify your identity before responding.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.

10. Security

We take reasonable technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Third-party links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of our website or services after changes are posted indicates your acceptance of the revised policy.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

APTRIK LTD

Email: hello@aptrik.com

Registered office:

2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE